joreth: (Super Tech)
I've passed on articles highlighting the stupidity of marketing the exact same men's product but in pink for girls only. But did you know it's not just stupid marketing, it's also brilliant marketing? They make the exact same product but make it pink and sparkly and suddenly they can charge more for it.

It's expensive being a girl. That's one of the reasons why I wear men's clothes and use men's versions of products - they're actually cheaper, and when there *is* a difference in product quality, the men's version is usually more functional too - more durable, more practical, more parts that actually work and aren't just for show (seriously, pockets that don't open on cargo pants?).

Fuck the pink and purple and sparkles. My guns are black, my tools are chrome, my deodorant is unscented, my razors are sharp, and my Bic pens are blue. Unless you're buying something that actually serves a purpose for being gendered (biology or aesthetic preference), don't support gendered products or marketing. Buy what's more economical or is best suited for its intended task if the differently gendered items are basically the same product just colored or packaged differently.

http://www.learnvest.com/2012/05/gendered-pricing-the-surprising-costs-of-being-a-woman/

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